Commissioned to refresh the brand and steer the creative direction, this project for a luxury jewellery label involved updating the existing branding, designing a user-friendly e-commerce website, and producing advertising across both print and digital platforms. The new website was built to work seamlessly across all devices, while press ads featured in Vogue, Elle, and Grazia helped elevate the brand’s presence. Digital advertising and email marketing rounded out the campaign, creating a cohesive, high-end feel. As Annie Haak, CEO, put it: “Bill's creative and personal approach resulted in a highly successful advertising campaign and a clean, quality website that suits our business requirements perfectly.”