The Wotter brand was developed to bring a fresh, approachable feel to the HR space—professional, but never cold. The aim was to help businesses support a happier, healthier workforce, creating a working world where people genuinely get more out of their jobs. The project included full brand development and guidelines, UX/UI design for a mobile app, exhibition materials, presentation documents, and merchandise. Every touchpoint was designed to feel consistent, engaging, and aligned with Wotter’s mission to make work better for everyone.